As reported in the Wall St. Journal on September 30, Bank of America and many other large banks will begin charging a monthly fee to use a debit card. Why? Congress has put pressure on banks to make …
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Battle Strategies for Rational Behavior
Our brain’s limbic system is emotional; focused on now; and fears loss. Our brain’s rational cortex system is logical and does not put emotions on time frames. Therefore, successful strategies to …
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Our Dual Selves in Financial Decisionmaking
Neuroscience finds there are two players in every decision we make: 1) Our patient self (in our cortex); and 2) Our immediate gratification self (in our limbic system). At a Financial Planning …
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