Decision fatigue is a real thing. I discovered this poignantly on a recent shopping trip. The mission was simple: Buy a spice rack. I figured the best shot was at Bed Bath Beyond (BBB); a store I had …
Come On In – The Water’s Fine
It's summertime, which, for many families, means time to go to the beach. Being a Florida kid, summers at the beach were almost mandatory for me. Every year we saw the same families at the same beach …
Leaning Down the Fall Line
Altering our natural behavior can be difficult but rewarding. In some cases, it can be vital. I am reminded of this every time I go snow skiing. When I stand at the top and look down the slope, my …
Battle Strategies for Rational Behavior
Our brain’s limbic system is emotional; focused on now; and fears loss. Our brain’s rational cortex system is logical and does not put emotions on time frames. Therefore, successful strategies to …
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Wild Promises and Pixie Dust
A reader wrote to me this month, aggravated at some TV ads. In her market, (South Carolina), a large financial company is running ads depicting people who made bad choices (didn’t save for kids’ …
