Guest Rap Song Post: It Won’t Go To Zero

Guest rap song post: It Won’t Go To Zero. In early 2010, Ken Robinson, JD and Certified Financial Planner in Ohio, produced a funny rap video with a serious educational message: “It Won’t Go to Zero.” Whenever markets start back on their once-in-a-while roller coaster ride, it’s a good time to resurrect Ken’s lyrics and rap-star antics. Thank you Ken!

In 2007, the stock market began falling and didn’t hit bottom until 2009. Although it recovered throughout 2009 and 2010, it took several months to 2 years for the investing public to actually believe it. Who could blame them after the traumatic crash – a 50% drop in the S&P 500 – in the fall of 2008? Ken’s video in early 2010 occurred during a recovery many didn’t yet recognize.

During those couple of years, people and pundits asked, “Is this time different?” “Will it ever come back?” “Is this the New Normal?” “What if it goes to zero?” In times like these, it is usually confusing and difficult to separate reality-based facts from emotional actions.

Get to the Chorus

The chorus of Ken’s song goes,

“The markets are resilient, and although they may bend, they won’t break, the stock downturn will come to an end. I can’t say what might finally make things turn around, but eventually we will get back on solid ground. I’m not here to be some investment hero, I’m just letting you know; the markets won’t go to zero.”

The lyrics are just as relevant today, in a different decade, under a different New Normal. I wouldn’t change a thing he’s saying. In fact, yesterday I had nearly this exact conversation. I just wish I’d had the talent to say it in a rap song.

Check it out: https://www.youtube.com/watch?v=C3GtxtWSZxE

Choose Composure

Ken’s message is to keep our composure. After a recent NBA playoff win over the Memphis Grizzlies, Steph Curry of the Golden State Warriors was asked by the reporter, “You were down 13 points. How did your team come back to win?”

His answer: “Composure.”

Fortunately for the Warriors they did not have pundits on the sidelines screaming, “You’re finished!” “A comeback is impossible!” “This time it’s different!” Unfortunately for the investing public, scary messages are way too available on nearly any media source we choose. And the primitive part of our brains is hard-wired to look for danger, whether or not it might truly exist.

Choose media messages wisely. When things get scary, no matter what you are hearing and reading, choose composure.

For more on the ways our brains mix up our money messages, see chapters 6 and 7 of The Mindful Money Mentality: How to Find Balance in Your Financial Future, or any of the books on our Recommendations page.

Holly Donaldson

Holly P. Donaldson, CFP® writes and consults on the psychology of money. Her fee-only, product-free financial planning practice focuses on increasing financial self-efficacy for those seeking a financial navigator to help them make good decisions. She is the author of The Mindful Money Mentality: How to Find Balance in Your Financial Future (Porchview Publishing, 2013) and publisher of the award-winning monthly e-letter, "The View From the Porch." With a fully virtual practice in Seminole, Florida, she primarily serves clients located in the Tampa, St. Petersburg, and Clearwater areas. Holly will also work with clients who are a good fit located elsewhere in the United States.

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