It Won’t Go To Zero

We haven’t seen market turmoil like the last few weeks in over a decade. The stock market began falling in 2007, and didn’t hit bottom until 2009. Yet although it was recovering throughout 2009 and 2010, it took several months to 2 years for the investing public to actually believe it. Who could blame them after what had happened in 2008?

During those couple of years, normal questions would arise, like, “Is this time different?” “Will it ever come back?” “Is this the New Normal?” “What if it goes to zero?” A decade ago, we didn’t have as many choices about where, how, and when to get helpful information. Yet it still was confusing and difficult to separate reality-based facts from emotional actions. Today, it’s even tougher.

In early 2010, Ken Robinson, a Certified Financial Planner in Ohio, produced a funny rap video with a serious educational message: “It Won’t Go to Zero.” It seems like a good time to resurrect Ken’s lyrics and rap-star antics.

The lyrics are just as relevant today, in a different decade, under a different New Normal. I wouldn’t change a thing he’s saying. In fact, yesterday I had nearly this exact conversation. I just wish I’d had the talent to say it in a rap song.

Check it out: https://www.youtube.com/watch?v=C3GtxtWSZxE

Holly Donaldson

Holly P. Donaldson, CFP® writes and consults on the psychology of money. Her fee-only, product-free financial planning practice focuses on increasing financial self-efficacy for those seeking a financial navigator to help them make good decisions. She is the author of The Mindful Money Mentality: How to Find Balance in Your Financial Future (Porchview Publishing, 2013) and publisher of the award-winning monthly e-letter, "The View From the Porch." With a fully virtual practice in Seminole, Florida, she primarily serves clients located in the Tampa, St. Petersburg, and Clearwater areas. Holly will also work with clients who are a good fit located elsewhere in the United States.

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