It Won’t Go To Zero

We haven’t seen market turmoil like the last few weeks in over a decade. The stock market began falling in 2007, and didn’t hit bottom until 2009. Yet although it was recovering throughout 2009 and 2010, it took several months to 2 years for the investing public to actually believe it. Who could blame them after what had happened in 2008?

During those couple of years, normal questions would arise, like, “Is this time different?” “Will it ever come back?” “Is this the New Normal?” “What if it goes to zero?” A decade ago, we didn’t have as many choices about where, how, and when to get helpful information. Yet it still was confusing and difficult to separate reality-based facts from emotional actions. Today, it’s even tougher.

In early 2010, Ken Robinson, a Certified Financial Planner in Ohio, produced a funny rap video with a serious educational message: “It Won’t Go to Zero.” It seems like a good time to resurrect Ken’s lyrics and rap-star antics.

The lyrics are just as relevant today, in a different decade, under a different New Normal. I wouldn’t change a thing he’s saying. In fact, yesterday I had nearly this exact conversation. I just wish I’d had the talent to say it in a rap song.

Check it out:

Holly Donaldson

Holly Donaldson, CFP® runs an hourly and fee-for-service financial planning practice virtually from her Tampa Bay, Florida office. She also works with clients throughout the U.S. (except Texas) interested in retirement and tax planning advice without product sales or investment management. Holly is the author of The Mindful Money Mentality: How to Find Balance in Your Financial Future (Porchview Publishing, 2013) and publisher of the award-winning monthly e-letter, "The View From the Porch."

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